seo - Getting Good Google PageRank -


in seo people talk lot google pagerank. it's kind of catch 22 because until site big , don't need search engines much, it's unlikely big sites link , increase pagerank!

i've been told it's easiest couple high quality links point site raise it's pagerank. i've been told there open directories dmoz.org google pays special attention (since they're human managed links). can speak validity of or suggest site/technique increase site's pagerank?

have great content

nothing helps google rank more having content or offering service people interested in. if web site better competition , solves real need naturally generate more traffic , inbound links.

keep content fresh

use friendly url's contain keywords

good: http://cars.com/products/cars/ford/focus/

bad: http://cars.com/p?id=1232

make sure page title relevant , constructed

for example: buy house in france :. property purchasing in france

use domain name describes site

good: http://cars.com/

bad: http://somerandomunrelateddomainname.com/

example type car google, out of top 5 links 4 have car in domain: http://www.google.co.uk/search?q=car

make accessible

make sure people can read content. includes variety of different audiences

  • people disabilities: sight, motor, cognitive disabilities etc..

  • search bots

    in particular make sure search bots can read every single relevant page on site. quite search bots blocked use of javascript link between pages or use of frames / flash / silverlight. 1 easy way have site map page gives access whole site, dividing categories / sub categories etc..

  • down level browsers

submit site map automatically

most search engines allow submit list of pages on site including when last updated.

google: https://www.google.com/webmasters/tools/docs/en/about.html

inbound links

generate buzz website possible, increase hood of people linking you. blog / podcast website if appropriate. list in online directories (if appropriate).

references


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